Blog

Why we chose our new logo.

 

After so many meetings, going to different brand & marketing agencies, and running with our original logo for the first 18 months in business, we decided that it was time to make a change. I kept getting feedback from professional advisors and mentors in the industry saying that I should have a clean visual and more modern logo to match our brand.

At Sparxx program (ASU entrepreneurship program) we learned that when rebranding your business you should always ask at least 100+ people and do as much research as possible. During this extensive process we asked so many people about the different logo designs that we were looking at. I texted friends, family and posted on social media, to try and get feedback from wide range of personalities. I’m not going to lie, at some points it becomes a little overwhelming – each person has a different opinion, and I kept getting more and more confused. Eventually, I decided to narrow the list of people I would ask, and I focused on friends that have been in business for a long time and people that have been involved in the brand and marketing side of entrepreneurship. What’s funny, is we ended up with the very first logo that my husband and I both liked at very start of the process… Often times your first instinct is the right one.

When we started the process of redesigning the logo my idea was to represent a high end, luxury, lifestyle brand. We make clothes for women to wear all day, to feel comfortable, and at the same to feel pretty, sexy and stylish.

The (3) circles represent Brazil – when we think about Brazil we think about vacation, beach life, and nature.  The (3) colors, yellow, blue and green represent the colors of my native country. And finally, we removed the “sportswear” because we feel that we have moved away from a straight sportswear company to more a Lifestyle fashion brand. Not to  mention, everyone likes to say that they are wearing their “Liv Rios”… has a much better ring to it then ” I’m wearing my Liv rio sportswear.” In case you are wondering we are leaving the website the same http://www.livriosportswear.com but from hear on out we will be referring to our brand as Liv Rio.

It has been a huge process but we are thrilled to get through our first official rebrand. We hope you like the new logo as much as we do.

Liv Rio and Phoenix Fashion week.

 FB_IMG_1496341363195

Liv Rio is thrilled to announce that we will be one of the featured designers participating in #DESIGNERBOOTCAMP 2017 as part of Phoenix Fashion Week 2017. Phoenix Fashion Week recently concluded a global tour of the Philippines, Mexico, Africa, San Francisco, Los Angeles, St. Louis, San Diego, Chicago, Dallas, Atlanta, Tucson, Phoenix, Denver and more in search of the next “IT” apparel and accessory designers to launch their brands during #PHXFashionWeek at Talking Stick Resort October 4-7, 2017.  We are beyond excited for this new opportunity and I wanted to take a minute just to share the journey about how we ended up in the competition.

Everything started at the end of November, 2016, when I asked Neide Hall (Founder, Charmosa Swimwear) to introduce me to Brian Hill and his team at PFW. Neide introduced me to the team and put in a good word about Liv Rio which lead to my first phone interview.  Once that was complete I was required to send the team information on the company, our back story, our success to date, our operations processes and anything else you can think of. After that they interviewed the 500+ designers that applied to be a part of PFW. At the conclusion of an exhausting 4-month journey they invited 19 designers (of which Liv Rio is one) to participate in this year’s competition. 

How does PFW works?

So PFW is not just a fashion show. It’s a 3-month bootcamp and competition where the winner becomes the designer of the year. 

Every week they will send us assignments to do, we will have classes, and homework and the designers they see showing the most improvement and garnering the most success for their business will be rewarded with points. 

The competition is all about how to build a better brand, improve sales, talk to customers and buyers and turn your idea or designs into a truly successful business. 

All the brands that I know that have come through PFW are doing amazing, and to see how they grew after the show is incredible. I’m so inspired to follow in their footsteps and learn from those people.

What the competition means for Liv Rio? 

 This is the best part. I get to start working with Brian Hill and his team on a regular basis and learn all the ins and outs of creating a successful designer brand.  The PFW team will also help us with access to significant press, as well as fashion bloggers, TV opportunities, newspapers, magazines, etc.  This is an incredible opportunity to grow Liv Rio faster and more effectively than I ever could have hoped for. For the first-time Liv Rio will have an audience in the Millions instead of just be limited to my friends, family and local area.

 We also get a chance to win $10k as part of the competition, and the grand finale is a premiere Fashion show in October in front of buyers from major stores from around the country.

I hope you are all as excited as the team here at Liv Rio. We could not have gotten this far without you and hope that you will join us as we take this amazingly wild and exciting ride as part of Phoenix Fashion Week.  Getting here was easy (not really) but winning (which I 100% intend to do) is the hard part and I will need each of you in my corner over the next few months. 

http://www.livriosportswear.com

Taking Liv Rio Sportswear to the Next Level of Fashionable Sportswear in Scottsdale, AZ.

img_2698

6 months ago, my husband and I moved our family of five to Scottsdale, AZ, for my husband’s dream job working as an executive for the Arizona Coyotes. Before we moved here my husband had 2 job offers, one was for Google and one for the Coyotes. The job at Google was a pretty amazing opportunity, with the advantage that we could stay in the Bay Area and we would still be close to family and friends. However, I knew that working in sports was my husband’s dream and I wanted to support whatever opportunity he felt was best for his career.  I started researching the business market in Arizona, specifically the fitness leggings and fashion athletic wear industries, in Arizona. I found the it would be a great opportunity for Liv Rio to grow our online sportswear and boutique fitness presence. Arizona State University and the cities of Phoenix, Tempe and Scottsdale have numerous programs for women entrepreneurs, and opportunities for startups.

We moved to Scottsdale back in August and I started to apply for different entrepreneurial programs in hopes that one would accept me. To my surprise I was accepted to all of the programs that I applied. Everybody was impressed with the job I had done to get Liv Rio off the ground and the sales we had accomplished in year one. It was that moment, when all these acceptance letters came in that I finally realized that I could do this and that I just had to have more faith in myself. With the right people by my side I could take Liv Rio to the next level. In December, I started the Sparxx20 program at ASU, it’s a women’s entrepreneurship program through Arizona State University, where they focus on your business, and give you all the right resources to help you grow. Being from another country and having English be my second language, I was very nervous about public speaking. Giving the elevator pitch, standing in front of all these amazing entrepreneurs in my class, and talking about Liv Rio every week was a struggle, but the professors and fellow students were so supportive and they always made me feel that I could do this. I learned that everybody could see and feel my passion for the business, and that I was Liv Rio. I am my brand, I am the carioca (woman from Rio) in the US always having fun, being adventurous, keeping busy, making people smile and enjoying motherhood.

After 3 months in the program, we get our mentors, and they start to work with us directly on our business. The best part… ASU pays for the whole thing. That part is truly an amazing blessing, we get all the resources we need to make our business successful, Through the program I received a:

  • lawyer
  • brand agency
  • consultant agency
  • and Kristin Slice (Marketing Consultant) that helps women entrepreneurs with her amazing and creative ideas

Its been incredible to work with these mentors, and discovering so many things I have done right and even more things that were missing that I just didn’t have any idea. I’ve spent so many hours with Kristin improving Liv Rio, and brain storming, every meeting is so intense, and I leave there overwhelmed with all the work I need to get done, but I get home and I get to work, and as soon as I see that I could do it, I get even more excited and motivated to do even more. They encourage me to be better and to believe that if I push myself I can do it.

In the coming weeks and months, we will be working on rebranding Liv Rio with a new more fashion forward logo, website, pictures and more. I feel truly blessed to be sharing this journey with all of you and I know that together we can make Liv Rio a huge success.

Mompreneur

Working at home while taking care of 3 kids is crazy, as I have mentioned  I have 5 years old twins and a 2 years old girl.
Here is a typical day for me running the family and the business…I have to wake up early and do my calls with Brazil, decide styles, new colors, whats the newest fashion, and decide the prints we want for our next collection.
Then I need to plan my day, and make sure that I keep the kids busy so I can work at the same time.
Usually I take them to the gym in the morning so they can play for 2hrs in the playcare. At this time I work on social media, shipping, new deals or trunk shows. After the gym I need to run and make sure to get twins ready for school, that is my craziest time of the day, who knew taking kids to school can be so chaotic, I always feel that I don’t have clean uniform and food ready, at the same time I need make sure I give lunch to the baby and most of the times its the last hour I have to call Brazil as the time difference during the winter is 6hrs ahead.  Not to mention I feel that I’m always dealing with customs, they make everything so much harder for sure (there are enough horror stories with customs to fill an entire future blog)..
 
As soon as I drop the kids at the school, I give baby a nap, so I can finally breath and work for 2 hrs in peace, most of the time, at this time,  my husband and I work together  on marketing ideas, website, Ads and trying to make future plans for the company. That is my favorite time, I love working with my hubby and learning so much from him.
 
I need to get my kids at school at 3pm, so I don’t get a big break, and after school things get so busy again that I don’t have time to work till my husband gets home.
Life is so crazy, but I would not trade it for the world.
img_4282
IG – liv_rio_sportswear
facebook – liv rio sportswear
 

 

OUR STORY

The story of Liv Rio is really the story of our Founder, Livia Margulies – a Brazilian native and mother of three active little ones. Livia was tired of sportswear that faded, stretched or became see-through at the slightest bit of movement.

At Liv Rio, we believe active women everywhere deserve an amazing pair of pants that are comfortable, sleek, sexy, and stylish. That’s why why our sportswear is designed to help you power through your day and maybe turn a few heads doing it.

Follow us on Instagram: liv_rio_sportswear

http://www.livriosportswear.com